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All creatives struggle with the same issues.Sometimes we lack focus.Sometimes clarity.Sometimes we’re just not being creative enough.

In the first three years of building an agency, we’ve learned that numerous company benefits can help draw in talents, but what will keep the talented designers and marketers engaged is doing work that makes a difference.

If you run an agency, your life revolves around talking to potential clients and creating strong relationships with the current ones. To run a successful agency and have a strong base of clients, you need to focus on getting to know the clients first.

During one of our client meetings, we mentioned the UX-effort estimation sheet. Suddenly, the meeting room became quiet, and it was pretty obvious that the client didn’t understand the meaning and value of UX research.

We are a small agency. A team of talented creatives (designers, writers, marketers). And I must admit we all go through all kinds of highs and lows when it comes to being creative.